Pay your taxes online, sure whenever

Pay your taxes online, sure whenever

The Canada Revenue Agency has extended the usually “in stone” deadline for Canadians who are filing online. If using Netfile to file tax returns the deadline is now May 6, instead of midnight, April 30 due to problems with the Canada Revenue Agency’s website. Taxpayers using Netfile recently have encountered delays with the website and in some cases have not been able to file at all. …

Measuring offline marketing contribution through infidelity

Measuring offline marketing contribution through infidelity

A lot has been made of last month’s ad that Ashley Madison, the Toronto based online dating company intended for people looking to cheat on their spouse took out in the New York Post. Addressed to Eliot Spitzer, the recent New York Governor who was caught through a sting on a high class …

What’s hot online?

What’s hot online?

Trendpedia is an interesting new site I have found. Simply put, it seeks out trends in the blogosphere. It’s basically a simple search engine which scans for trends in blog posts and then composes graphs, called Trendlines, giving you a clear visualization of what’s hot on the internet. You can search via keywords or phrases. …

Consumerology?

Consumerology?

The parent agency for whom I work, Bensimon Byrne, yesterday released the Consumerology Report, containing data gleaned from a national (Canadian) survey conducted online. In the results, the majority (57%) of respondents said they’re currently limiting their purchases because they’re worried about economic conditions and the rising cost of necessities.

Jack Bensimon, the President of the agency says that’s no reason for marketers to put the brakes on advertising. “It’s …

Facebook chat, even more time spent per day on the site

Facebook chat, even more time spent per day on the site

Many people might have noticed a new feature on Facebook this morning…

Some bloggers in January stated that December’s average usage on Facebook was as 169.4 minutes per user, slightly less than the average length of time that visitors spent on Facebook in October, which was about 195.6 minutes. So Facebook decided to look for alternate means to trap consumers in their net as their time spent stats slipped. …

Mobile banking in the US, beyond the branch, ATM and browser

Mobile banking in the US, beyond the branch, ATM and browser

It seems to be the natural evolution for banking, take the mass online audience and find ways to make their experiences easier. Not that online banking is challenging. In fact recently, the capabilities one has online from simple transfers to complete mortgage applications is quite robust. However with 153 Million cell users in the US, banks must be prepared to capitalize on the user base. As …

Wow, CSS for suits like me

Wow, CSS for suits like me

Ok, so I love startups, worked for a few, consulted with others and am always interested in new ideas. As a professional in an interactive agency setting it is also important for me to be versed on the technologies and tools that go into building great web sites and applications. For me, designing this website required a few tools in the market namely Wordpress, Photoshop, FileZilla, etc. …

A bank with a homepage like this?

A bank with a homepage like this?

Often we think of financial institutions with corporate home page designs. Mortgage rates, bank account descriptions, stock quotes, privacy information, etc. So when one looks at Scotiabank’s home page it seems to be at odds with most consumer expectations. On their homepage, one can see numerous spotlights and calls to action, covering …

It actually took me more than a few seconds

It actually took me more than a few seconds

So while reading the latest gossip on Natalie Portman (who I think is cute) I decided to look at the web site for her new boyfriend’s band. This led me to devendrabanhart.com where I came across the homepage as you can see here.

What the %*^#$ I thought to myself? Where is …

Animoto, no not a ‘b’ movie

Animoto, no not a ‘b’ movie

So at the ICE08 conference I happened to see a demo of a really neat online tool, Animoto. Basically a group of people who came from the film and software industries got together and built what I would simply call an automated photo collage maker. But it is so much more. It has ab ability to take a series of photos, a soundtrack, and …

Twitter, starting to get it (well, kind of)

Twitter, starting to get it (well, kind of)

Does Twitter have a place in the business world?

A new loyalty program in Canada

A new loyalty program in Canada

Rewards for normal purchases that have a positive effect on the environment

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