Can this happen in real life?

Can this happen in real life?

As someone with over 500 friends on Facebook (I have met them all except for about 5) this is a hilarious satire on how it would work in real life. Just watch and laugh as I did…

In a galaxy far, far away

In a galaxy far, far away

There are many uses for Flickr photos, from presentations to pure entertainment. Flickr exists to allow people overwhelmed with the sheer number of photos they take or videos they shoot to better manage all that content. Part of their solution is to make the process of organizing photos or videos collaborative. In Flickr, friends, family, and other contacts can be given permission to organize your stuff, not …

Jealous of Mass to Grass attendees

Jealous of Mass to Grass attendees

Well, no excuse as I am not going to the Mass to Grass conference put on by the CMA, however here is a great “word of mouth” marketing tactic that I found on Michael Seaton’s blog done by Jay Moonah. Is this preaching by example?

Be one with your client

Be one with your client

This is going to be my shortest post yet, and it is quite simple. To really help your clients and understand their business issues and opportunities, be one with them. Sit in meetings and always say how would “we” handle this or what should “we” do next? Such a simple concept, yet so powerful.

Becoming entrenched to the point that your clients think of you as one of …

Twitter plus innovation equals Twittervation

Twitter plus innovation equals Twittervation

I have been using Twitter more these days, thanks to a steady flow of incoming status messages from the likes of mitchjoel, shawnlitvack and others. As I have been using it a couple of interesting business models have come to mind too, not that I am ready to share those yet. However others are far down the path of innovation using Twitter and here are a few interesting …

What does P&G know that the rest of us don’t?

What does P&G know that the rest of us don’t?

I was supposed to be at the Canadian Marketing Association’s 2nd Annual Business of Ideas Forum, but I was preparing a presentation for a client meeting tomorrow. What I missed, was a monumental announcement from Tim Penner (President of Procter & Gamble Canada) who it turns out announced that his company was increasing it’s online marketing spending from about 3% to 20% in the next year.

Why is this significant?

Well …

What is a CHO?

What is a CHO?

I had the opportunity to attend a Yahoo Canada sponsored session this week titled “Clicking with Jane” which essentially was a half-day conference focused on marketing to Mothers online.  Now this was not a discussion about whether to add your mother to your Facebook group, rather what role Mothers play in the house, their online behaviour and how to market to them through the online channel.

The first take away point for me …

Youtube with your eyes closed

Youtube with your eyes closed

So it seems kind of silly to want to “listen” to your favorite Youtube videos, but there are those times that the humor can be distilled by the audio only. Or perhaps you want to steal (or borrow) the soundtrack of some crazy musical antics such as this (imagine that one playing as you deliver a PowerPoint presentation to an executive team). …

When e-newsletters blow up databases

When e-newsletters blow up databases

So I am starting to figure out this Twitter phenomenon, and to their credit, it is kind of cool. Not that getting updates from random strangers on a frequency greater than that of the next TTC bus (that’s Toronto Transit Commission for those not in my lovely city) is what excites me, rather the possibility of instant notification to brand advocates, customers or suppliers among other business opportunities. …

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