Functionality is one of the most crucial elements in a web site redesign. Obviously there are many ways to improve functionality, but the first step is to asses what the site has to do for you. Social networking and other forms of social media may be on the agenda but for the sake of simplicity let`s focus on content management.
Using a CMS (content management system) to manage content has become common practice for many web sites, from blogs to corporate brand sites. Whether its a custom system with bells and whistles created specifically to handle exactly what you need, if its a basic system sold out of the box, or a free open source publication tool like WordPress or Moveable Type with a CMS plugin, just about everyone can benefit from a CMS. With the options that exist right now, you can find a system thats most appropriate and/or cost effective for your company. A discussion about what your site needs to do for your business will get you started in choosing the right type of system.
Applications are another consideration for your site. Do you need users to interact with your site? Does there need to be an exchange of information? Do you need to process information that you collect from visitors or even your own employees? These are questions that require very specific answers with specific solutions. Technology has advanced to a point where many previously offline processes can be managed over the web and taking advantage of those changes can be incredibly beneficial. Things we couldn’t do just a short time ago are now possible.
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