I hope our target customers are behaved

So, what is behavioral targeting? Behavioral targeting segments the audience based on observed and measured data, such as the pages or sites users visit, content viewed, search queries entered, ads clicked, information shared on social networks and products placed in online shopping carts. This data is combined with the time, length and frequency of visits.

Behavioral targeting offers many potential benefits:

• For advertisers, effective behavioral targeting leads to ad campaigns that are more likely to sway their audience.
• For publishers, it can mean making more money from undersold or unsold ad inventory.
• For the public, it means the ad-supported Internet might become more relevant.

The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy.

Behavioral targeting is getting increasing attention from advertisers, publishers, the public, politicians and mainstream media. For now, though, it contributes little to total US Internet ad spending—only 3% for 2008. However eMarketer projects that behaviorally targeted ad spending will reach $4.4 billion by the end of 2012.

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3 Responses to “I hope our target customers are behaved”

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1. Shopping Carts says:

   June 21, 2008 at 4:02 pm

   Customers are behaved NOT… this is why we spend so much $$$ on branding, WOM, etc. Hopefully they will stay loyal to us.
2. Delaine R. Kivi says:

   March 15, 2009 at 4:08 am

   Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. Thanks!
3. Corby says:

   March 15, 2009 at 8:24 am

   Thanks for the note. My theme is from WooThemes, a great WordPress theme company. They are not very expensive and have a lot of control panel administration capabilities.

   Good luck!