A social media marketing best practice

The interesting thing about Mitch Joel’s challenge to write a blog post on Social Media Marketing Best Practices is that it is self fulfilling. Simply putting this challenge into the hands of those who read his blog will lead to incredible extension of his message and name to the audiences of his audience. So I guess this in of itself represents a best practice – get your audience to distribute your message. But isn’t that the point of Social Media Marketing anyways? There must be more…

[Pause to think about this for a while]

Ok, I have it, or at least one best practice worthy of this competition. Even though you can start a conversation online, what is incredibly difficult is to re-enter that conversation once it has it’s own legs and momentum without ruffling the feathers of those involved. Let’s say for example you manufacture Brand ‘X’. The discussion begins online about a new feature that is unique to that product once your company posts the preview blog and video online to allow fans to “sneak” a peak. You are the experts and have started the conversation. The audience are the die-hard loyalists who live and breathe your product. Once the conversation has started, you need a new voice.

My best practice, is when it is time to re-enter the conversation, do it in the voice of the audience. Don’t allow the CEO to control the responses from product die-hards, let the engineer, the kid of the designer, whoever it is that will best resonate with the audience themselves take over and be your voice.  Don’t scare away your audience, become part of the conversation.

Thanks to Mitch and Chris Brogan for highlighting this competition. I have read posts from others including Liz, Morriss and Suze.

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6 Responses to “A social media marketing best practice”

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1. Liz Strauss says:

   August 29, 2008 at 6:53 pm

   Hi Corby,
   I think you make a great point here, especially because in order to do what you say, a company has to know the audience — really listen — before they can choose whose voice will resonate with the most compelling answer. You said that so well. Thanks for that.

   Thanks too for the mention.
2. Corby says:

   August 31, 2008 at 10:24 am

   Thanks Liz, far too often companies speak in their own language, ignoring the voice that makes the most sense.
3. Vicente Olsen says:

   January 9, 2009 at 7:12 pm

   hi
   x186qilat9tcyaqz
   good luck
4. Fekanness says:

   March 7, 2009 at 10:44 pm

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