Bill and Jerry part 2 – uncut

I didn’t really understand the first ad (see here), which barely mentioned Microsoft let alone try to sell me anything, even the concept that the company is cool. The second ad, seen below was actually more entertaining but no more effective in convincing me that Microsoft is cool.

I can see where they are taking this.  Microsoft, as big a corporate giant as they are, can relate to people much like Google can.  They can be big, powerful AND in touch with consumers.  Interesting to see how it will play out.  In the mean time, the idea of the campaign seems to be to show people how great Microsoft is, forgetting about its products.

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