According to Wikipedia, “Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that all blogs are, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.”
Neither blogging nor niche marketing is a new concept. However, only in recent years …
Social marketing is all about finding like-minded people and sharing thoughts and experiences with them. In the pre Web 2.0 days (which seem so long ago) forums were the way in which we expressed ourselves to the masses online. Forums can still be one of the most important and effective places to share thoughts and experiences. Forums are some of the best online communities where like minded people aggregate. Due …
What GlanceMap does is to provide users with the wherewithal to look up people online, like somebody you saw in the street and didn’t have a chance to talk to and now regret it. These are termed “glances” in the site’s parlance, and they can be looked up via a provided GoogleMap. Sound a little like something you already may know about? Try the missed connections section of Craigslist (and …
Richie Rich would love shopping online. Perhaps for a new outfit for Irona the maid, or a bone for Dollar the dog. Either way, according to a new study from Google, the internet is a shopping destination of choice for the rich and the one most preferred by the very rich.
The study looked at wealthy shoppers ages 25 to 64. It showed that rather than hire personal shoppers, millionaires vastly …
Google does such a great job of highlighting their services, well, actually maybe they don’t. From Google Trends to Book Search. From Google Page Creator to Google Ride Finder. Anyone know about these interesting services?
So why is it I did not know about Google Display Ad builder? According to Google, I can now design Google Ads, visual ones at that, with no designer necessary, and I can easily build the …
Thanks to Engadget for bringing to our attention the newest ploy of Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level by embedding tracking modules within cellphones. The module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie …
It might be hard to believe, but guess what the number 2 search engine is in the world? Yahoo? Guess again. Live? Try a little harder. In fact that newest runner up to Google is Youtube. Now, Google has a plan to monetize it.
Google appears to be borrowing from it’s huge revenue generator in search ads and will run video ads. These search results appear under the heading …
City Tweets is another addition to the family of web-based endeavors that aim to maximize the many uses of the micro blogging platform Twitter. Through this site you can find all about Twitter activity in any of the featured cities, as the website lists Tweets both from and about a given area.
The system is implemented in real time, and the cities which are taken into account …
Every day, I debate the notion that companies, large and small should be engaged in the social media sphere? From simple blogs and pages on Facebook, to full fledged customer interaction processes and tools. For an automotive manufacturer, this could mean access to engineers for quality discussions, and designers for picking the next blue that should cover your favorite hatch-back. For a bank, perhaps discussing hours of operation for tellers …
Every time I launch a campaign for a client, they focus on one key metric from the online media plan, clicks. The problem with this is that clicks are only one part of the results that we should be targeting as interactive marketers. There is something that I have been trying to explain to clients about the post impression value of banner ads. Sure, not everyone clicks, but consumers also …
According to eMarketer, digital marketing is still looking good, even in light of the economy. Traditional marketing however may be in line to take a hit. 63% of marketing executives surveyed by Epsilon said they had increased their digital marketing spending in 2008. Just slightly less (59%) said they had decreased traditional marketing spending.
Is this a true validation for the digital channel? When 175 CMO’s across the …
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