In January when I was trying to decide on my blog title and topics of focus, I read a post by Chris Brogan from 2007. In that post, Chris wrote of 100 blog topics he wanted (challenged) people to write about. One of those topics was;
“How Best to Comment on a Corporate Blog”
The problem I have been faced with is that I can barely find any corporate blogs to even make this a realistic topic. According to Technorati, in May 2008 the top 15 corporate blogs were:
#15. Boeing – Authority: 67
#14. Monster – Authority: 73
#13. Kodak – Authority: 105
#12. Delta – Authority: 252
#11. Yahoo! – Authority: 297
#10. General Motors – Authority: 364
#9. Ask – Authority: 364
#8. LinkedIn – Authority: 591
#7. Digg – Authority: 641
#6. Dell – Authority: 799
#5. Yahoo! Search – Authority: 1130
#4. Facebook – Authority: 1478
#3. Flickr – Authority: 1744
#2. Adobe – Authority: 1797
#1. Google – Authority: 8492
What happens when I want to comment on the companies I deal with on a daily basis. My milk was sour, does the dairy have a blog? My bus was late, what about the transit authority? How about the waiter at the local restaurant who went that extra mile. They don’t have a blog to go and let the world know to make sure they sit at her table.
What is amazing is the fact that most companies with blogs are also those with sophisticated call centers to handle customer complaints and inquiries. The small, local business, nothing of the sort. So how do I hear about next week’s specials and sales at the local hardware store? What about the new emplyee at the hairdresser? I guess I have to get up and go talk to the owners in person? Wow, that’s old school.
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Maybe each one of those folks you want to comment on that you can’t find their blog is an opportunity to sell them education on how to make a blog. : )
Corby, Tom from Kodak here. I see your point, it seems to be a matter of scale. You list big companies but want to connect with people you come in daily contact with (hopefully not daily on the spoiled milk!). The list above isn’t the daily contact candidate. When you do have a question or observation at least they are there for you. Perhaps blogs aren’t the panacea that will replace “old school” conversations. From Kodak’s perspective we welcome comments and engage in conversations all the time using all of our channels. btw – the new hairdresser’s name is Marnie and she has a special on wash and cut starting this weekend
Tom, great comments thanks. In taking a look at your blog, I was impressed to see as someone from Kodak, you have so many pictures…living the brand!