According to eMarketer, digital marketing is still looking good, even in light of the economy. Traditional marketing however may be in line to take a hit. 63% of marketing executives surveyed by Epsilon said they had increased their digital marketing spending in 2008. Just slightly less (59%) said they had decreased traditional marketing spending.
Is this a true validation for the digital channel? When 175 CMO’s across the US indicate that budgets are effectively shifting, does this warrant other companies to take note? I believe that CMO’s and marketing executives have finally seen the light in the benefits of digital. The tracking, lower production cost, ease of change, the halo effect on post impression puchasing behaviour…
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