Online personal finance service Mint.com has added an inbound SMS feature to help consumers avoid overdrafts and other fees and maximize reward points. The new addition gives consumers instant access to an overview of their entire net worth via their handset. The free online service now supports more than 7,500 financial institutions.
Even without this feature, Mint.com is one of the most interesting online businesses to come around. …
Back in June, a company with the name Peer39 launched SemanticMatchTM, the world’s most advanced semantic advertising platform. What is this “semantic advertising”? Imagine a series of algorithms that are capable of understanding content meaning and sentiment, thus enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. In essence, this would allow ads to be targeted to any individual …
It is common practice to ensure that your business is not attached at the hip to one or two key clients. When that happens, your company goes as the client goes. It seems there is a lot of chatter in the market about the implications of a major collapse in the auto sector. Take a look at the chart below and see the potential impact of a collapse in Detroit. …
Ted McConnell from Proctor and Gamble questioned the whole concept of ‘consumer-generated media’ and whether it is something that should be monetized. He states that as marketers, we’re being predatory. “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. …
AdvertisingAge announced this week that Kellogg Co. has hired Pure Visibility, an internet marketing firm out of Ann Arbor, Mich., to apply Google Analytics to its websites. Why is this interesting? For two reasons actually. First, is it not common place that all websites (especially corporate websites) should be properly tagged with an analytics package? Second, since when did this kind of story become newsworthy?
As Kellogg has emphasized that …
Well I have hit the big time. I, yes little old me was invited to preview the new MSN/Sympatico homepage. At first reaction, it seems to be layed out in a more segmented structure. With more sections deliniated by borderless white boxes, it seems both clean and confusing all at one. Not sure if I really love it, though it does feel like there is more content present in the …
It seems so obvious, treat your customers with respect and ensure that requests for help are responded to within an appropriate time frame. I for one try to maintain a personal SLA (service level agreement) with all of my clients. My commitment is to a 24 hour response, whether I have a resolution to their issue or not. Simply showing that there is movement on a request is often enough …
I use LinkedIn for many reasons, networking, researching, connecting other people, and sometimes simply for the ego of having a large (even if virtual) network. Now, a recent survey shows that nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions. So does this mean that all the time I spend on the site is well worth it?
The first-ever survey of LinkedIn …
Ever want to know who is hosting a website? Kind of like a peeping Tom for the techie crowd? Well, WhoIsHostingThis.com is a popular webmaster tool that lets you discover who hosts any website. Since its launch last year, the site has attracted a lot of attention and it has become the ‘go to’ tool for webmasters seeking this information, serving approximately 100,000 requests each …
Blog readership has grown 300% in the past four years, and what bloggers read, strongly influences their purchase decisions. This according to a BuzzLogic-sponsored study titled “Harnessing the Power of Blogs.” This study of more than 2,000 online consumers in the US, was conducted by JupiterResearch.
Here are some key facts to highlight from the study:
Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for …
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