Facebook launched the much talked and blogged about Facebook Connect. This is yet another system that lets members use their login information to access other websites, see what “Friends” are doing, and broadcast actions to others. Simply put, connecting Facebook to other sites will inherently make those sites social. That in turn, should make those other destinations more attractive to advertisers as traffic volume will likely increase through social behavior, leading to higher ad revenues for the social networking site. Currently, real-time chat among friends is a capability few sites possess, even among those infused with “community” features like forums and reviews.
MySpace, Yahoo and Google have also announced similar programs this year, using open standards so websites can plug into their identity systems with ease, but Facebook appears to be leading the movement with Connect. In May, the site announced it would ban Google’s Friend Connect.
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