Another social media monitoring tool; Mighty Brand

There are many options in the game of monitoring your brand online in the social web.  Radian6, SentimentMetrics, even Google Blog search.  KillerStartups.com has enlightened me to another option in the market, Mighty Brand. Just as in the physical world, people talk about your brand on the web, and the things they say do make a true difference. They are sustaining you, after all, and if they are not satisfied with the services you render that might be the end of it for you – provided you don’t act in consequence. This new web service is there to let you do just so. It will let you collate the mentions concerning your brand on the WWW, monitor its reputation and even engage directly into conversation with your customers should explanations be forthcoming.

The latter is actually a very appropriate feature, as it will give customers a true sense of correspondence. They say that in sports you go one match at a time. The same could be applied here – if you go one customer at a time, you are going to cause an impression that is sorely missing in today’s technology-driven world, and foster loyalty.

Enter Mighty Brand to the market. All the main current channels are supported (Twitter, blogs, social networks as a whole), so that if you decide to give this solution a try you know you are getting the information from the horse’s mouth indeed. I can’t evaluate it as I have not yet used it, however if you do try it, let me know how it is.

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5 Responses to “Another social media monitoring tool; Mighty Brand”

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1. Social Media Strategy says:

   February 13, 2009 at 12:08 pm

   what makes these guys different (besides price) than your Radian6’s? ahs anyone tested who returns more information?
2. Corby says:

   February 13, 2009 at 12:28 pm

   I haven’t tested, mainly because they don’t give enough free access to validate the results.
3. Jim says:

   February 15, 2009 at 3:20 pm

   hi guys, i’m offering you to check us out at Techrigy. See Techcrunch post from last week…. http://tinyurl.com/c8qmxg would be happy to walk you through out solution myself…
4. Jim says:

   February 15, 2009 at 3:20 pm

   oh and try out our Freemium service too
5. Niche Marketing for Newbies says:

   February 17, 2009 at 9:50 pm

   Tons of useful info here – will grab your feed!