Google has always fixed and limited the typefaces that advertisers and publishers could use for text ads. As of now, Google lets publishers and bloggers choose their own. Now, publishers and bloggers can choose from three different typefaces: Arial, Times and Verdana. To do so, log in to the AdSense account, select the My Account Tab, then Account Settings –> Ad Display Preference. A dropdown for selecting a preferred Google Adsense typeface will appear.
AdSense also allows setting typefaces per Ad type created with the Manage Ads feature. When creating new ad units, there is a prompt to select between the default “Standard AdSense font family” and new account-wide font face (if you’ve selected one), or another font face.
You can also change the appearance of existing ad units by visiting the Manage Ads page and updating font choices for specific ad units. Once changed, the selections will be maintained even if account-wide settings are later altered.
Not sure if this will have much impact, but is another effort to try and increase conversions and therefore revenues in the SEM chain of events.
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