60,000 videos are uploaded to Youtube everyday, so how does anyone stand out based on content alone. Anyone trying to surface their video content today has to solve a very difficult problem with distribution, and should have a strategy, budget, and partnerships to do so. This means that anyone who is trying to capitalize on their video (not Joe Consumer with family videos), needs a plan, and more important, money.
So, what’s the secret? Well, Obama Girl worked without a plan and without money. It was a simple idea really. Take a low polling yet charismatic politician and focus on the online buzz he already had. Good strategy, cheap, and in the end incredibly effective. But how often do these opportunities present themselves? Rarely. So, instead of waiting for the right opportunity to create the next successful video, can you manufacture the right situation? I am not sure, but I am not the creative genius that others are. I just look at it from a business perspective. If someone came to me and asked for the big idea on how to create a viral masterpiece I am not sure of how I would answer that…anyone have an idea?
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