Keeping things personal in the age of social networks

Keeping things personal in the age of social networks

All the social media sites we love (or hate) to use including Facebook, Twitter, MySpace, LinkedIn, etc., enable us to interact with people we know well and those we have never met. My rule is generally to allow anyone I have met into my Facebook world, and those I have not are reserved for LinkedIn. With so many people to keep updated and in touch with, both those you know and those you don’t, these sites can often feel like the only lifeline to reach them. They can also be a way to make connections with new customers, influencers and others who can help your business grow, outside of your known network. Too often people make simple mistakes that harm their reputations, rather than helping.

Here are some common errors and how you can avoid them.

Too little information

Let people know a little about you. Put a picture on your profile.

Too much information.

Don’t tell me about your recent cold nor your fear of flying.

Updating too infrequently.

Who are you again?

Updating too frequently.

Thanks to you I can’t remember anyone else.

No conversation.

Don’t just push, engage with others, too.

Too much conversation.

‘Nuff said.

Of course, the biggest social media mistake is not having a presence at all. Just dive in and get started. Set up an account on Facebook, Twitter, LinkedIn, MySpace or other site. You don’t have to use all of them. Start with one or two. Watch what others are doing, then join in.

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One Response to “Keeping things personal in the age of social networks”

Author comments are in a darker gray color for you to easily identify the posts author in the comments

  1. Annalise says:

    Social networks make it easy to market yourself and your business along with connecting with family and friends. They also make it easy to share too much information about yourself which makes you give up your privacy. Take responsibility for your page. Don’t say anything online that you wouldn’t say out loud, and if you don’t want your abundant numbers of “friends” to see your pictures, then don’t put them on your page. –Annalise ezanga.com

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