So Microsoft bought into Facebook a while back, but has not really been able to realize significant value yet other than access to representing their sales to the agency market. Now, it seems some of Microsoft’s marketing budget is going to help Twitter get itself into the advertising game.
Twitter rolled out a new program titled ExecTweets. The program presents on a page, Tweets collected from various executives. Twitter will get an undisclosed payment for giving the site its stamp of approval and for promoting the site on Twitter itself. Microsoft says it plans on launching similar programs on Twitter with other clients.
Soon, Twitter users will start seeing promotions for ExecTweet on the main Twitter login page, and in the little box that Twitter just started featuring on profile pages. As advertising goes, this is pretty simple and non-invasive. Hard to imagine even Twitter’s most anti-advertising adherents having a big problem with this one. But it’s also hard to imagine that many people will see the ads at all since the majority of Twitter use happens off the site, on mobile apps like Twitterific for Apple’s (AAPL) iPhone and desktop clients like Tweetdeck.
Will people even care? The main point of Twitter is finding specific people you find interesting–not just a mass of people whose common thread is that they’re “executives.”
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