I use Twitter to do a number of things. I tweet about interesting articles I find online. I tweet about the weather when we have sever storms like last night’s tornadoes. I tweet about silly things, serious things, things of relevance to myself and my followers. The fact is I tweet about a lot of different things. Recently, there was a study done and published on eMarketer that showed the major categories of Twitter content. The major six buckets of tweets, in the order of most common were classified as;
Tbig winner was “pointless babble” which is essentially “I am eating a sandwich now” tweet. More than 40% of all tweets monitored fell into this grouping.
Conversational tweets or those part of a dialogue between users or starting with the “@” symbol—made up another 37.55% of tweets. Tweets with pass-along value, also known as “retweets,” were much less prevalent, at 8.7%, and self-promotional messages made up just 5.85% of the total. Spam and news were even rarer.
Tweets with pass-along value, important for marketers hoping to get their messages distributed as far and wide as possible, were highest on Mondays and Wednesdays, when they made up about 10% of the tweets per day.
Skip the pointless babble – follow me on Twitter.
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Articles of Interest
I would love to know the following stats:
% of emails that are pointless
% of phone calls that are ridiculous
% of face to face conversations that are irrelevant
and % of facebook statuses that convey meaningful information
Oh, and how many stats are made up on the spot?
Great question – my answers would be:
% of emails that are pointless – MOST
% of phone calls that are ridiculous – ALL
% of face to face conversations that are irrelevant – 50%
and % of facebook statuses that convey meaningful information – 2%
very useful webpage! Tom