Today I decided to take a look at the MSN.ca portal as I was looking for reviews of Glee, the new show I watched last night about a Glee club made up of misfits, trying to be cool in modern day America. Yes the show was entertaining, but that’s not the point of this post. When I got to the page reviewing the show on MSN, I noticed the leaderboard and the big box ad spaces contained banner ads for Live, the recently retired search engine that has been replaced by Bing. I could understand if there was some remnant inventory left in an old media buy somewhere out there, but to see the ads on Microsoft’s own site – with the Bing search box nestled between the two ads really made me wonder who actually knows the smallest details of long term, remnant ad inventory buys.
As someone involved in online media, I would expect calls complaining every minute until this was fixed from the client. In this case, is the client also the one serving the media itself? Who do you call to fix this?
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Thanks for the catch Corby. Not sure how that made it through but we will clean it up. And ask for the rhetorical question on the end, if you find something like this again you can obviously hit the feedback links or you can just email me.
Ken