A multicountry study from Lightspeed Research sheds light on how consumers use their mobile phones in the US, UK, France and Germany. Users in the US and UK were most likely to say they would be lost without their mobile device, at 49% and 30%, respectively. But US and UK users were also most likely to report “never” making voice calls.
In all four countries studied, making a mobile phone call …
The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle. This results in an average total use time per user of three hours and 10 minutes, according to Greystripe’s Q109 Consumer Insights Report which released data about iPhone app usage among its users, as well as user response to ads placed within iPhone applications.
So last week I was with a good friend at Starbucks when a guy sitting behind us got up, walked by, and raised his iPhone to the speaker in the wall which at the time was spouting out some sort of background music that reminded me of the kind of sound you would hear in the waiting room of a swanky physician’s office. What was he doing? Well as a blackberry user, I had no idea that what he was actually doing was using a really cool iPhone app called Shazam. Shazam, I remember Shazam as a second rate super hero that couldn’t really compete with the true heroes like Batman and Superman.
Articles of Interest