Today I decided to take a look at the MSN.ca portal as I was looking for reviews of Glee, the new show I watched last night about a Glee club made up of misfits, trying to be cool in modern day America. Yes the show was entertaining, but that’s not the point of this post. When I got to the page reviewing the show on …
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.
Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.
Even the once-indomitable online ad space is faltering, with MAGNA expecting a 2.2% total spending decrease. …
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 …
The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle. This results in an average total use time per user of three hours and 10 minutes, according to Greystripe’s Q109 Consumer Insights Report which released data about iPhone app usage among its users, as well as user response to ads placed within iPhone applications.
Working for a major Canadian digital publisher, I have seen the ups and downs in the past months as advertisers and agencies scramble to decide what to do with their ever precious marketing dollars. The nice thing, is that in most cases, I have seen the ups as digital spend, which still usually represents less than 10% of total marketing budgets has remained intact or often grown substantially. The reality is that marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories and that usually means online.
Results from the leading media-measurement company’s first U.S. pilot study of radio listening, in Lexington, Ky., indicate a potential reversal of a trend that has been working against radio for the past decade: a supposed decline in radio listening among adults 18 to 34.
According to AdAge, the joke around Facebook is that it is run like a nonprofit. Indeed, for a site its size, it has remained remarkably free of overt commercial activity. Last fall, Facebook began trying to dial up the ads with a new generation of units it calls “engagement ads.” The irony is that marketers and individuals alike can leverage the platform without actually paying for it.
Take Burger King’s “Whopper Sacrifice” application, which allowed users to un-friend 10 friends for a free Whopper. The application resulted in plenty of press and more than 230,000 dumped friends, but Facebook earned no revenue from it. Ultimately, Facebook disabled the notification feature, which it deemed too intrusive, and the application was shut down.
In 2009 content companies will need to deal with the long-lasting effects of a recession-induced ad slowdown. As well, with the cost of being online limited only to an internet connection, more and more consumers should find their way to the desk instead of the movies and more expensive entertainment venues, thereby increasing the supply of online impressions. Together, these factors are driving down internet ad prices and making it even harder to monetize media.
My office recently held our Secret Santa party for the holidays. My contribution, a Tweety Bird Chia Pet. Why, because my daughter wanted me to buy it. In the end, the rest of the gifts were just not up to par, so in a bold move, I stole back the gift I gave and brought it home for the almost 6 year old to play with. It is kind of a creepy thing, growing what essentially looks like alfalfa sprouts from the heaf of a ceramic Looney Tunes character. While doing some digging, I came across one really interesting stat about the sales of Chia Pets;
A full 90% of Chia sales occur during the holidays
That seemingly omnipresent “Ch-Ch-Ch-Chia” refrain hits the airwaves every year around Thanksgiving
As we enter 2009 in a recession, many advertisers are pulling back. Pulling back on production of ads, pulling back on media spend, and pulling back on share of voice. Simply put, advertisers are laying low, and avoiding being in the face of consumers to the same degree they have in the past. Under normal circumstances, this would be a concern. In a recession it is even worse.
Television seems to be on the list to be one of the hardest hit media channels in the upcoming year. Here is why advertisers should be considering investing in television versus pulling back;
Campaigns using television see average market share gain of 2.7 percentage points per 10 percentage point excess share of voice (compared to a gain of 0.7 points for campaigns not using TV).
Advertising Age reported that Fitch Ratings gave a gloomy outlook for advertising in 2009. The word used to describe the upcoming year was “gloomy”. They are predicting that the advertising environment next year will be the weakest it’s been since the 2001 downturn and that was the worst ad recession since 1970.
What most people don’t realize is that it is not just about national, mass advertising that is in risk. There is a substantial amount of local advertising as well. It is the local advertising that drives so much of the production end of the industry that it in fact could be the most impacted.
As we are in the midst of a global economic crisis it makes sense for companies to hold back their spending and make tough decisions. In the face of uncertain times ahead there are still consumers, products to be sold and marketing and advertising to be developed. For some companies, the holding back of spending i forced upon them. They are losing sales, market share and cash. Take the big three automakers as an example. Their pullback on spending is a necessity to avoid bankruptcy. So what do the competitors of the companies in trouble do in the face of a huge opportunity?
It is common practice to ensure that your business is not attached at the hip to one or two key clients. When that happens, your company goes as the client goes. It seems there is a lot of chatter in the market about the implications of a major collapse in the auto sector. Take a look at the chart below and see the potential impact of a collapse in Detroit. …
Articles of Interest