Ad agency Crispin Porter & Bogusky, known for their award winning creative and strategic work are earning some major PR today with the announcement that they have launched an eBay auction for the services of their 40 interns. These interns, who have been working on client engagements ranging from “Guitar Hero” to Burger King will now be available to other brands and organizations through the auction.
According to Marketing Charts, more than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%. This was according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI).
The CEOs surveyed also continue to feel a universally glum and gloomy vibe from clients about the 2009 outlook, WPI found. When respondents were asked if their clients were more or less optimistic about 2009, 95% of agency CEOs report that their clients are less optimistic. There is little difference between North America and other regions:
According to Sapient Interactive, a leading marketing services organization, marketers said from half to all of their marketing is done via digital channels, and nearly 40% foresee that in 12 months from half to all their marketing will be done via digital channels:
Sapient went to market with a survey, asking marketers about agencies of the future. The respondents, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels, were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Based on the survey results they issued a Top 10 Wish List for Agencies of the Future:
1. Greater knowledge of the digital space
More than one-third of marketers surveyed said they are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing and interactive advertising.
Nearly half (45%) of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns.
Regarding an agency’s area of expertise, 79% of respondents rated “interactive/digital” functions as “important/very important.”
Working in a creative environment is great. People here at the office are able to spin concepts and ideas into tangible campaigns and programs, making positive impacts on client’s business results. Other than showing creativity through client work, how can an agency express the individual talents of their staff? Or is that something that agencies want to do?
The Barbarian Group has an …
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