Another social media monitoring tool; Mighty Brand

There are many options in the game of monitoring your brand online in the social web.  Radian6, SentimentMetrics, even Google Blog search.  KillerStartups.com has enlightened me to another option in the market, Mighty Brand. Just as in the physical world, people talk about your brand on the web, and the things they say do make a true difference. They are sustaining you, after all, and if they are not satisfied with the services you render that might be the end of it for you – provided you don’t act in consequence. This new web service is there to let you do just so. It will let you collate the mentions concerning your brand on the WWW, monitor its reputation and even engage directly into conversation with your customers should explanations be forthcoming.

Chris Brogan helps us listen

Thanks to Chris Brogan for writing a post titled “Grow Bigger Ears in 10 Minutes“. In the post, Chris talks about quick and simple ways to begin the process of brand monitoring without the need for fee based solutions like Radian6, Techrigy or BuzzGain.  Free online tools, starting with Google as a source are readily available, yet many individuals and organizations have yet to take advantage.

Should companies play in the social media sphere?

Every day, I debate the notion that companies, large and small should be engaged in the social media sphere?  From simple blogs and pages on Facebook, to full fledged customer interaction processes and tools. For an automotive manufacturer, this could mean access to engineers for quality discussions, and designers for picking the next blue that should cover your favorite hatch-back. For a bank, perhaps discussing hours of operation for tellers …

The world’s most valuable brands

Coca-Cola is again the world’s most valuable brand, according to Interbrand’s just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Microsoft to third. GE was fourth, boosted by its “Ecomagination” communications program, and Nokia fifth.

The brands with the biggest growth in the past 12 …

When allowing user generated content, can a brand trust the contributors?

How much trust can a brand give to the public to not deface or damage it?