My office recently held our Secret Santa party for the holidays. My contribution, a Tweety Bird Chia Pet. Why, because my daughter wanted me to buy it. In the end, the rest of the gifts were just not up to par, so in a bold move, I stole back the gift I gave and brought it home for the almost 6 year old to play with. It is kind of a creepy thing, growing what essentially looks like alfalfa sprouts from the heaf of a ceramic Looney Tunes character. While doing some digging, I came across one really interesting stat about the sales of Chia Pets;
A full 90% of Chia sales occur during the holidays
That seemingly omnipresent “Ch-Ch-Ch-Chia” refrain hits the airwaves every year around Thanksgiving
Thanks to Engadget for bringing to our attention the newest ploy of Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level by embedding tracking modules within cellphones. The module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie …
In a recent article in Ad Age, Visible Measures, which charts online video viewing trends, measured the videos associated with Microsoft’s $300 million ad campaign. The results of their trending shows that the Seinfeld/Gates ads are squashing the “I’m a PC” ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each).
Visible Measures …
According to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report, local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007. Service providers are making it easier for smaller businesses to create video based commercials and place them on local media. As well, local media including …
Articles of Interest