Today I decided to take a look at the MSN.ca portal as I was looking for reviews of Glee, the new show I watched last night about a Glee club made up of misfits, trying to be cool in modern day America. Yes the show was entertaining, but that’s not the point of this post. When I got to the page reviewing the show on …
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.
Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.
Even the once-indomitable online ad space is faltering, with MAGNA expecting a 2.2% total spending decrease. …
This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner.
Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen has responded that the impact of measuring both TV and online behavior in a small subset would be minimal, but that they will monitor the situation closely, says MediaPost.
So I have been attending the IN09 (The Interactive Exchange) conference put on by Interactive Ontario for the past two days. Last year the conference was named ICE08, however for some reason (which I cannot disclose, LOL) they changed the name. I like it better now in any event. So, here are some highlights from day 1 of my adventures through the conference:
According to Marketing Charts, more than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%. This was according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI).
The CEOs surveyed also continue to feel a universally glum and gloomy vibe from clients about the 2009 outlook, WPI found. When respondents were asked if their clients were more or less optimistic about 2009, 95% of agency CEOs report that their clients are less optimistic. There is little difference between North America and other regions:
According to Sapient Interactive, a leading marketing services organization, marketers said from half to all of their marketing is done via digital channels, and nearly 40% foresee that in 12 months from half to all their marketing will be done via digital channels:
Sapient went to market with a survey, asking marketers about agencies of the future. The respondents, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels, were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Based on the survey results they issued a Top 10 Wish List for Agencies of the Future:
1. Greater knowledge of the digital space
More than one-third of marketers surveyed said they are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing and interactive advertising.
Nearly half (45%) of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns.
Regarding an agency’s area of expertise, 79% of respondents rated “interactive/digital” functions as “important/very important.”
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