Here are some tips on what to do when producing video for the web;
Google indexes both web sites and videos, however with the volume of videos still being relatively low, it is easy to see your productions quickly rank on Google’s Video Search. There’s clearly an opportunity here if you have something to say that can be said with video. Oh, and hosting these videos on Google-owned …
From CBC: Google Wave’s inbox, as seen on the Official Google Blog. In May, Google announced Wave, the company’s attempt to reinvent internet communication. Brothers Lars and Jens Rasmussen, the Australian creators of Google Maps, have been working on the project for the last two years.
On Sept. 30, Google plans …
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 …
We have all been wondering what Twitter plans to do to monetize their business. Recently receiving $35 Million in funding, they have to be getting close to making some decisions. Where we now know Twitter sees its lucrative opportunity is in search. I doubt it is what Google offers in terms of indexing the entire online world and making it available through a single text box. Rather a Twitter search world would most likely look like the “what’s happening right now” search engine. Giving consumers, companies and the world access to near real time conversations that take place online. It’s because of this potential that Twitter sees in search that the Twitter co-founders walked away from a $500 million offer from Facebook.
Search engine marketers have always known that long-tail terms are both more specific to the searcher as well as generally more affordable to bid on in competitive categories than single terms. Now, there is evidence to show that consumers are starting to increase the number of words in their searches validating what Search marketers have been doing.
In fact, the number of words in the average US search query is on the rise, with longer search queries – averaging five or more words in length – increasing 10% overall in January 2009 vs. January 2008, according to data from Hitwise.
The Interactive Advertising Bureau have changed their tune and are now predicting that the whole businesses dependent on online advertising could go belly up, and researcher IDC has completely reversed its growth estimates. No longer will online ads grow 10% in 2009, says the firm. IDC now predicts a 5% drop in revenues in the first quarter that could get worse in the second. I am not sure why anyone should be surprised at this, the recession was bound to impact on all aspects of marketing spend, not just traditional media.
I don’t normally repost an entire article from someone else’s blog, though I found the following article from David Berkowitz posted on Search Insider to be an enlightening look at the alternatives to Google. I have recently been engaged in some discussions over second tier search engines and to be honest, haven’t really been able to convince myself that they are rich enough with volume or context to put effort into them. That was a perspective from an SEM point of view. David however looks at alternate search engines from a user’s point of view, and that is where it is a completely different discussion.
Google has always fixed and limited the typefaces that advertisers and publishers could use for text ads. As of now, Google lets publishers and bloggers choose their own. Now, publishers and bloggers can choose from three different typefaces: Arial, Times and Verdana. To do so, log in to the AdSense account, select the My Account Tab, then Account Settings –> Ad Display Preference. A dropdown for selecting a preferred Google Adsense typeface will appear.
Thanks to Chris Brogan for writing a post titled “Grow Bigger Ears in 10 Minutes“. In the post, Chris talks about quick and simple ways to begin the process of brand monitoring without the need for fee based solutions like Radian6, Techrigy or BuzzGain. Free online tools, starting with Google as a source are readily available, yet many individuals and organizations have yet to take advantage.
Facebook launched the much talked and blogged about Facebook Connect. This is yet another system that lets members use their login information to access other websites, see what “Friends” are doing, and broadcast actions to others. Simply put, connecting Facebook to other sites will inherently make those sites social. That in turn, should make those other destinations more attractive to advertisers as traffic volume will likely increase through social …
AdvertisingAge announced this week that Kellogg Co. has hired Pure Visibility, an internet marketing firm out of Ann Arbor, Mich., to apply Google Analytics to its websites. Why is this interesting? For two reasons actually. First, is it not common place that all websites (especially corporate websites) should be properly tagged with an analytics package? Second, since when did this kind of story become newsworthy?
As Kellogg has emphasized that …
Richie Rich would love shopping online. Perhaps for a new outfit for Irona the maid, or a bone for Dollar the dog. Either way, according to a new study from Google, the internet is a shopping destination of choice for the rich and the one most preferred by the very rich.
The study looked at wealthy shoppers ages 25 to 64. It showed that rather than hire personal shoppers, millionaires vastly …
Google does such a great job of highlighting their services, well, actually maybe they don’t. From Google Trends to Book Search. From Google Page Creator to Google Ride Finder. Anyone know about these interesting services?
So why is it I did not know about Google Display Ad builder? According to Google, I can now design Google Ads, visual ones at that, with no designer necessary, and I can easily build the …
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