So I have been attending the IN09 (The Interactive Exchange) conference put on by Interactive Ontario for the past two days. Last year the conference was named ICE08, however for some reason (which I cannot disclose, LOL) they changed the name. I like it better now in any event. So, here are some highlights from day 1 of my adventures through the conference:
MarketingVox recently presented the results of a study by Specific Media that showed the presence of display advertising (banner ads, etc.) significantly affects click-through and search style across paid and organic searches. They also go on to say that display ads can lift both types of search an average of 155%.
The study demonstrates a correlation between display advertising and search.
Every time I launch a campaign for a client, they focus on one key metric from the online media plan, clicks. The problem with this is that clicks are only one part of the results that we should be targeting as interactive marketers. There is something that I have been trying to explain to clients about the post impression value of banner ads. Sure, not everyone clicks, but consumers also …
61% of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD Group. Those figures show significant usage of online entertainment media among Boomers and make them a key demographic segment for more digital products and marketing.
Other interesting stats from the report include:
More than half of all web users (57%) visited a social-networking site, such as LinkedIn, Facebook, or MySpace, in past three months.
Although young web users (age 13-34) are significantly more likely to visit social-networking sites – and to visit them more often – more than half of Baby Boomers (age 44-61) visited a social-networking site in the past three months, with users averaging 15 days in one-month period.
Articles of Interest