The average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle. This results in an average total use time per user of three hours and 10 minutes, according to Greystripe’s Q109 Consumer Insights Report which released data about iPhone app usage among its users, as well as user response to ads placed within iPhone applications.
So last week I was with a good friend at Starbucks when a guy sitting behind us got up, walked by, and raised his iPhone to the speaker in the wall which at the time was spouting out some sort of background music that reminded me of the kind of sound you would hear in the waiting room of a swanky physician’s office. What was he doing? Well as a blackberry user, I had no idea that what he was actually doing was using a really cool iPhone app called Shazam. Shazam, I remember Shazam as a second rate super hero that couldn’t really compete with the true heroes like Batman and Superman.
So the Canadian launch came, and went with as much fan fare as expected. When Rogers Wireless Inc. rolled out the red carpet for the next-generation iPhone 3G hundreds of customers including some of my co-workers jostled to be the first to get their hands on the coveted piece of technological and marketing wizardry.
By mid-morning, heavily-stocked Rogers Plus stores across Canada had run out. “It’s definitely going to sell out …
With the iPhone 3G coming in days, the rush to write the first iPhone killer app is on. In March, Steve Jobs unfolded Apple’s “iPhone software road map,” a two-part package comprised of a tool kit to help developers write programs for the iPhone and a venue in which to sell them, much like iTunes.
According to Apple, 25,000 people applied to be part of its iPhone developers program, of …
As the iPhone continues to gain market share and the new version is upon us, more and more websites are building versions designed for optimal use with these devices. Below is a sample of some of the better ones out there for you to give a try.
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