Today I decided to take a look at the MSN.ca portal as I was looking for reviews of Glee, the new show I watched last night about a Glee club made up of misfits, trying to be cool in modern day America. Yes the show was entertaining, but that’s not the point of this post. When I got to the page reviewing the show on …
I use Twitter to do a number of things. I tweet about interesting articles I find online. I tweet about the weather when we have sever storms like last night’s tornadoes. I tweet about silly things, serious things, things of relevance to myself and my followers. The fact is I tweet about a lot of different things. Recently, there was a study done and published on eMarketer …
Working for a major Canadian digital publisher, I have seen the ups and downs in the past months as advertisers and agencies scramble to decide what to do with their ever precious marketing dollars. The nice thing, is that in most cases, I have seen the ups as digital spend, which still usually represents less than 10% of total marketing budgets has remained intact or often grown substantially. The reality is that marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories and that usually means online.
According to Marketing Charts, more than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%. This was according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI).
The CEOs surveyed also continue to feel a universally glum and gloomy vibe from clients about the 2009 outlook, WPI found. When respondents were asked if their clients were more or less optimistic about 2009, 95% of agency CEOs report that their clients are less optimistic. There is little difference between North America and other regions:
As we are in the midst of a global economic crisis it makes sense for companies to hold back their spending and make tough decisions. In the face of uncertain times ahead there are still consumers, products to be sold and marketing and advertising to be developed. For some companies, the holding back of spending i forced upon them. They are losing sales, market share and cash. Take the big three automakers as an example. Their pullback on spending is a necessity to avoid bankruptcy. So what do the competitors of the companies in trouble do in the face of a huge opportunity?
Every time I launch a campaign for a client, they focus on one key metric from the online media plan, clicks. The problem with this is that clicks are only one part of the results that we should be targeting as interactive marketers. There is something that I have been trying to explain to clients about the post impression value of banner ads. Sure, not everyone clicks, but consumers also …
According to eMarketer, digital marketing is still looking good, even in light of the economy. Traditional marketing however may be in line to take a hit. 63% of marketing executives surveyed by Epsilon said they had increased their digital marketing spending in 2008. Just slightly less (59%) said they had decreased traditional marketing spending.
Is this a true validation for the digital channel? When 175 CMO’s across the …
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward interactive marketing than before, according to a survey from Epsilon.
About the same amount (63%) of the 175 CMOs and marketing execs surveyed report that their spending on interactive/digital marketing has risen, while 59% report a decrease in traditional marketing spend.
The nice thing to hear is that 94% of those surveyed agreed with the statement, “A tough economic period is precisely the time when marketing plays a key role.” This falls in line with my personal belief that it is key to be marketing in down economies for two reasons, first because the odds are your competitors will reduce their budgets and two, because consumers still need to consume no matter what the economic conditions.
The Washington Post published a great article on how marketing has moved to the blogosphere. Here is my favourite excerpt followed up by my thoughts.
“Kathleen Matthews who heads global communications at Marriott International, came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way to communicate. “That’s the importance of public relations, of advertising, of everything we do,” Marriott …
Working in a creative environment is great. People here at the office are able to spin concepts and ideas into tangible campaigns and programs, making positive impacts on client’s business results. Other than showing creativity through client work, how can an agency express the individual talents of their staff? Or is that something that agencies want to do?
The Barbarian Group has an …
I had the opportunity to attend a Yahoo Canada sponsored session this week titled “Clicking with Jane” which essentially was a half-day conference focused on marketing to Mothers online. Now this was not a discussion about whether to add your mother to your Facebook group, rather what role Mothers play in the house, their online behaviour and how to market to them through the online channel.
The first take away point for me …
A lot has been made of last month’s ad that Ashley Madison, the Toronto based online dating company intended for people looking to cheat on their spouse took out in the New York Post. Addressed to Eliot Spitzer, the recent New York Governor who was caught through a sting on a high class …
The parent agency for whom I work, Bensimon Byrne, yesterday released the Consumerology Report, containing data gleaned from a national (Canadian) survey conducted online. In the results, the majority (57%) of respondents said they’re currently limiting their purchases because they’re worried about economic conditions and the rising cost of necessities.
Jack Bensimon, the President of the agency says that’s no reason for marketers to put the brakes on advertising. “It’s …
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