People around the world do trust the media, but to varying degrees. According to TNS, the good news, for Internet content producers, is that people now trust the information they get from online news—roughly to the same degree as news from television and information from friends. On a global basis, the most trusted information source was friends, with 42% of those surveyed saying that they trusted word-of-mouth recommendations. About an equal number trusted TV news (41%), online news (40%) and newspapers (39%).
Advertising Age reported that Fitch Ratings gave a gloomy outlook for advertising in 2009. The word used to describe the upcoming year was “gloomy”. They are predicting that the advertising environment next year will be the weakest it’s been since the 2001 downturn and that was the worst ad recession since 1970.
What most people don’t realize is that it is not just about national, mass advertising that is in risk. There is a substantial amount of local advertising as well. It is the local advertising that drives so much of the production end of the industry that it in fact could be the most impacted.
It is common practice to ensure that your business is not attached at the hip to one or two key clients. When that happens, your company goes as the client goes. It seems there is a lot of chatter in the market about the implications of a major collapse in the auto sector. Take a look at the chart below and see the potential impact of a collapse in Detroit. …
It is a common belief that today’s consumer can multitask. Hey, look at my URL, I throw myself into that group as well. We/they can watch television, surf the web, answer a call, read a magazine, eat a snack all while making sure their 2 year old doesn’t smash through the patio door. A report released by MRI (2008 Mediaday) this week found that multitasking is less frequent than many …
So, what is behavioral targeting? Behavioral targeting segments the audience based on observed and measured data, such as the pages or sites users visit, content viewed, search queries entered, ads clicked, information shared on social networks and products placed in online shopping carts. This data is combined with the time, length and frequency of visits.
The flyers at your door can be just as much fun as searching online for products and prices
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