Today I decided to take a look at the MSN.ca portal as I was looking for reviews of Glee, the new show I watched last night about a Glee club made up of misfits, trying to be cool in modern day America. Yes the show was entertaining, but that’s not the point of this post. When I got to the page reviewing the show on …
Microsoft may not be making any upfront payment to Yahoo, but it will be paying heavily on the back-end to make the transition to powering Yahoo’s search engine. During Wednesday’s call, Microsoft CEO Steve Ballmer said there would be “several hundreds—a couple of hundreds of millions probably” of transition costs over the next two years. A slide made public—and later taken down—at the company’s …
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 …
So Microsoft bought into Facebook a while back, but has not really been able to realize significant value yet other than access to representing their sales to the agency market. Now, it seems some of Microsoft’s marketing budget is going to help Twitter get itself into the advertising game.
Twitter rolled out a new program titled ExecTweets. The program presents on a page, Tweets collected from various executives.
When I was in school we used DOS. Ok, first I had a Commodore VIC 20, and all I did was play games like River Raid, but then I finally in 1986 bought a Tandy 1000s PC with, if I can remember, an 8088 processor, 20 MB hard drive and a 5 1/4 inch floppy drive. It was raw, rustic and almost unusable against today’s standards.
Then came Windows 3.1 and …
Well I have hit the big time. I, yes little old me was invited to preview the new MSN/Sympatico homepage. At first reaction, it seems to be layed out in a more segmented structure. With more sections deliniated by borderless white boxes, it seems both clean and confusing all at one. Not sure if I really love it, though it does feel like there is more content present in the …
In a recent article in Ad Age, Visible Measures, which charts online video viewing trends, measured the videos associated with Microsoft’s $300 million ad campaign. The results of their trending shows that the Seinfeld/Gates ads are squashing the “I’m a PC” ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each).
Visible Measures …
I didn’t really understand the first ad (see here), which barely mentioned Microsoft let alone try to sell me anything, even the concept that the company is cool. The second ad, seen below was actually more entertaining but no more effective in convincing me that Microsoft is cool.
I can see where they are taking this. Microsoft, as big a corporate giant as they are, …
Not much more to say about this other than, just don’t get the sell to young, hip techies. If Microsoft is trying to compete in the free economy, Web 2.0, youth oriented culture, why go back to a sitcom star who while I believe to be genius, isn’t even in the media on a regular basis, in front of the next generation of Windows and Office buyers?
What do you think?…
Articles of Interest