This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner.
Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen has responded that the impact of measuring both TV and online behavior in a small subset would be minimal, but that they will monitor the situation closely, says MediaPost.
In 2009 content companies will need to deal with the long-lasting effects of a recession-induced ad slowdown. As well, with the cost of being online limited only to an internet connection, more and more consumers should find their way to the desk instead of the movies and more expensive entertainment venues, thereby increasing the supply of online impressions. Together, these factors are driving down internet ad prices and making it even harder to monetize media.
MarketingVox recently presented the results of a study by Specific Media that showed the presence of display advertising (banner ads, etc.) significantly affects click-through and search style across paid and organic searches. They also go on to say that display ads can lift both types of search an average of 155%.
The study demonstrates a correlation between display advertising and search.
Advertising Age reported that Fitch Ratings gave a gloomy outlook for advertising in 2009. The word used to describe the upcoming year was “gloomy”. They are predicting that the advertising environment next year will be the weakest it’s been since the 2001 downturn and that was the worst ad recession since 1970.
What most people don’t realize is that it is not just about national, mass advertising that is in risk. There is a substantial amount of local advertising as well. It is the local advertising that drives so much of the production end of the industry that it in fact could be the most impacted.
61% of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD Group. Those figures show significant usage of online entertainment media among Boomers and make them a key demographic segment for more digital products and marketing.
Other interesting stats from the report include:
More than half of all web users (57%) visited a social-networking site, such as LinkedIn, Facebook, or MySpace, in past three months.
Although young web users (age 13-34) are significantly more likely to visit social-networking sites – and to visit them more often – more than half of Baby Boomers (age 44-61) visited a social-networking site in the past three months, with users averaging 15 days in one-month period.
It is a common belief that today’s consumer can multitask. Hey, look at my URL, I throw myself into that group as well. We/they can watch television, surf the web, answer a call, read a magazine, eat a snack all while making sure their 2 year old doesn’t smash through the patio door. A report released by MRI (2008 Mediaday) this week found that multitasking is less frequent than many …
According to eMarketer, US travel sales booked online in 2008 will reach $105 billion, up 12% from 2007. This includes airline, hotel, rental car, vacation package, intercity rail and cruise bookings. They also predict that from 2007 to 2012, sales will increase at an 11.6% average annual rate.
The interesting thing is that even though online travel sales are …
According to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report, local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007. Service providers are making it easier for smaller businesses to create video based commercials and place them on local media. As well, local media including …
I was supposed to be at the Canadian Marketing Association’s 2nd Annual Business of Ideas Forum, but I was preparing a presentation for a client meeting tomorrow. What I missed, was a monumental announcement from Tim Penner (President of Procter & Gamble Canada) who it turns out announced that his company was increasing it’s online marketing spending from about 3% to 20% in the next year.
Why is this significant?
Well …
I had the opportunity to attend a Yahoo Canada sponsored session this week titled “Clicking with Jane” which essentially was a half-day conference focused on marketing to Mothers online. Now this was not a discussion about whether to add your mother to your Facebook group, rather what role Mothers play in the house, their online behaviour and how to market to them through the online channel.
The first take away point for me …
The Canada Revenue Agency has extended the usually “in stone” deadline for Canadians who are filing online. If using Netfile to file tax returns the deadline is now May 6, instead of midnight, April 30 due to problems with the Canada Revenue Agency’s website. Taxpayers using Netfile recently have encountered delays with the website and in some cases have not been able to file at all. …
A lot has been made of last month’s ad that Ashley Madison, the Toronto based online dating company intended for people looking to cheat on their spouse took out in the New York Post. Addressed to Eliot Spitzer, the recent New York Governor who was caught through a sting on a high class …
Trendpedia is an interesting new site I have found. Simply put, it seeks out trends in the blogosphere. It’s basically a simple search engine which scans for trends in blog posts and then composes graphs, called Trendlines, giving you a clear visualization of what’s hot on the internet. You can search via keywords or phrases. …
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