So Microsoft bought into Facebook a while back, but has not really been able to realize significant value yet other than access to representing their sales to the agency market. Now, it seems some of Microsoft’s marketing budget is going to help Twitter get itself into the advertising game.
Twitter rolled out a new program titled ExecTweets. The program presents on a page, Tweets collected from various executives.
According to AdAge, the joke around Facebook is that it is run like a nonprofit. Indeed, for a site its size, it has remained remarkably free of overt commercial activity. Last fall, Facebook began trying to dial up the ads with a new generation of units it calls “engagement ads.” The irony is that marketers and individuals alike can leverage the platform without actually paying for it.
Take Burger King’s “Whopper Sacrifice” application, which allowed users to un-friend 10 friends for a free Whopper. The application resulted in plenty of press and more than 230,000 dumped friends, but Facebook earned no revenue from it. Ultimately, Facebook disabled the notification feature, which it deemed too intrusive, and the application was shut down.
As I have mentioned in previous posts I use Twitter. What people are wondering is how Twitter is going to monetize itself. Recently, they announced the hiring of executives focused on revenue and monetizing strategies. Monetizing Twitter is one of the hottest topics around, and a question that has more than one expert (and pundit) guessing away. Enter adCause, a new advertising service that offers its own take on the dilemma.
Essentially, adCause connects Twitter users with those businesses looking
The Washington Post published a great article on how marketing has moved to the blogosphere. Here is my favourite excerpt followed up by my thoughts.
“Kathleen Matthews who heads global communications at Marriott International, came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way to communicate. “That’s the importance of public relations, of advertising, of everything we do,” Marriott …
According to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report, local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007. Service providers are making it easier for smaller businesses to create video based commercials and place them on local media. As well, local media including …
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