Here are some tips on what to do when producing video for the web;
Google indexes both web sites and videos, however with the volume of videos still being relatively low, it is easy to see your productions quickly rank on Google’s Video Search. There’s clearly an opportunity here if you have something to say that can be said with video. Oh, and hosting these videos on Google-owned …
According to a new study by iProspect, over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad. Results from iProspect’s “Search Engine Marketing and Online Display Advertising Integration Study” suggest a closer relationship between search and online display than many marketers think, noting that internet users initially respond to online display advertising as follows:
Search engine marketers have always known that long-tail terms are both more specific to the searcher as well as generally more affordable to bid on in competitive categories than single terms. Now, there is evidence to show that consumers are starting to increase the number of words in their searches validating what Search marketers have been doing.
In fact, the number of words in the average US search query is on the rise, with longer search queries – averaging five or more words in length – increasing 10% overall in January 2009 vs. January 2008, according to data from Hitwise.
Last summer, Yahoo took the liberty of updating its standard terms of service to allow itself to modify paid search accounts as it sees fit, leaving the advertiser to accept full responsibility for Yahoo’s keyword updates, copy updates, and other campaign modifications.
As a good search marketing practice, Yahoo shouldn’t be touching these campaigns at all without the advertiser’s desire for assistance (in effect, the only choice under these terms is to accept the terms or lose your account access), and search advertisers running on the Yahoo master service terms should pay close attention.
Everyone in the business knows that the economy is hammering ad spending, almost across the media board. There is one exception.
Search.
“Search ad spending may not be recession-proof,” says David Hallerman, eMarketer senior analyst and author of the new report, Search Ad Spending: Reactions to a Recession, “but it is proving to be recession-resistant.” eMarketer estimates that while the rate of search ad spending growth was down in 2008, search still grew 21% over 2007.
MarketingVox recently presented the results of a study by Specific Media that showed the presence of display advertising (banner ads, etc.) significantly affects click-through and search style across paid and organic searches. They also go on to say that display ads can lift both types of search an average of 155%.
The study demonstrates a correlation between display advertising and search.
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