Here are some tips on what to do when producing video for the web;
Google indexes both web sites and videos, however with the volume of videos still being relatively low, it is easy to see your productions quickly rank on Google’s Video Search. There’s clearly an opportunity here if you have something to say that can be said with video. Oh, and hosting these videos on Google-owned …
Microsoft may not be making any upfront payment to Yahoo, but it will be paying heavily on the back-end to make the transition to powering Yahoo’s search engine. During Wednesday’s call, Microsoft CEO Steve Ballmer said there would be “several hundreds—a couple of hundreds of millions probably” of transition costs over the next two years. A slide made public—and later taken down—at the company’s …
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 …
According to a new study by iProspect, over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad. Results from iProspect’s “Search Engine Marketing and Online Display Advertising Integration Study” suggest a closer relationship between search and online display than many marketers think, noting that internet users initially respond to online display advertising as follows:
We have all been wondering what Twitter plans to do to monetize their business. Recently receiving $35 Million in funding, they have to be getting close to making some decisions. Where we now know Twitter sees its lucrative opportunity is in search. I doubt it is what Google offers in terms of indexing the entire online world and making it available through a single text box. Rather a Twitter search world would most likely look like the “what’s happening right now” search engine. Giving consumers, companies and the world access to near real time conversations that take place online. It’s because of this potential that Twitter sees in search that the Twitter co-founders walked away from a $500 million offer from Facebook.
I haven’t written about a startup in a while, mainly because there have been so few startups that have been of interest to me. Having just started a new full time role at Rogers Media in Toronto, I am much more interested in the art and science of SEO and SEM. As such, I have found a new startup that really intrigues me. The company is Concentrate.
In their own words, Concentrate is the innovative search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.
Blog readership has grown 300% in the past four years, and what bloggers read, strongly influences their purchase decisions. This according to a BuzzLogic-sponsored study titled “Harnessing the Power of Blogs.” This study of more than 2,000 online consumers in the US, was conducted by JupiterResearch.
Here are some key facts to highlight from the study:
Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for …
It might be hard to believe, but guess what the number 2 search engine is in the world? Yahoo? Guess again. Live? Try a little harder. In fact that newest runner up to Google is Youtube. Now, Google has a plan to monetize it.
Google appears to be borrowing from it’s huge revenue generator in search ads and will run video ads. These search results appear under the heading …
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