I haven’t written about Twitter in some time. The main reason for this is that everyone else seems to have taken up the cause for me. As well, us Canadians have recently lost our SMS updates due to a lack of revenues or some other reason I am not aware of. In any case, I still use Twitter and read about it through the thousands of other bloggers who cover it so well. It was an article in Advertising Age that got me jazzed to write about Twitter again. In fact, I simply want to highlight the key points in the article found here on Advertising Age
The concept of using Twitter as an advertising network is an interesting one.
Social marketing is all about finding like-minded people and sharing thoughts and experiences with them. In the pre Web 2.0 days (which seem so long ago) forums were the way in which we expressed ourselves to the masses online. Forums can still be one of the most important and effective places to share thoughts and experiences. Forums are some of the best online communities where like minded people aggregate. Due …
A while ago, a client asked for a 2009 Online Strategy Document. Myself, and members of my team set out to do some research on the client’s market, their competitors, their business objectives…the standard set of things you would research in the build of this kind of document. What turned out was actually a pretty good first attempt at giving life to an otherwise ignored area of the client’s business.
Round …
The Washington Post published a great article on how marketing has moved to the blogosphere. Here is my favourite excerpt followed up by my thoughts.
“Kathleen Matthews who heads global communications at Marriott International, came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way to communicate. “That’s the importance of public relations, of advertising, of everything we do,” Marriott …
iWidgets let’s website owners (non-technical) to create a widget that can be embedded on Facebook and other social networks. They are opensocial compatible and they monetize by having an ad on each of the widgets for tiered CPC. Brands can pay to remove the logo of iWidget if they so choose.
Example: A brand that has interesting content on their site (that is …
Two weeks ago on a Sunday night I was standing at the barbecue cooking dinner for my wife’s birthday (15 people) when my blackberry went off. As it was Sunday night I figured it was one of my clients, the one who always emails Sunday night, well actually the one who emails around dinner time, the other client emails around 10 (she is in a different time zone). When I …
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