All the social media sites we love (or hate) to use including Facebook, Twitter, MySpace, LinkedIn, etc., enable us to interact with people we know well and those we have never met. My rule is generally to allow anyone I have met into my Facebook world, and those I have not are reserved for LinkedIn. With so many people to keep updated and in touch with, both those you know and those you don’t, these sites can often feel like the only lifeline to reach them. They can also be a way to make connections with new customers, influencers and others who can help your business grow, outside of your known network. Too often people make simple mistakes that harm their reputations, rather than helping.
So you are sitting at your desk, reading emails, surfing the web, when you get a new message notification on your favourite social networking site. Figuring it is a note from a friend you check the inbox. To your surprise, it is a legal notice of a lien. Normally reserved for hand delivery, liens and legal notices have rarely been delivered through any other channel. It is now a completely different story.
The Australian Capital Territory Supreme Court has approved a lawyer’s request to use Facebook to serve legally binding documents — in this case, a lien notice — after he failed, via email and at home, to reach a married couple in default.
Facebook launched the much talked and blogged about Facebook Connect. This is yet another system that lets members use their login information to access other websites, see what “Friends” are doing, and broadcast actions to others. Simply put, connecting Facebook to other sites will inherently make those sites social. That in turn, should make those other destinations more attractive to advertisers as traffic volume will likely increase through social …
Back in June, a company with the name Peer39 launched SemanticMatchTM, the world’s most advanced semantic advertising platform. What is this “semantic advertising”? Imagine a series of algorithms that are capable of understanding content meaning and sentiment, thus enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. In essence, this would allow ads to be targeted to any individual …
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward interactive marketing than before, according to a survey from Epsilon.
About the same amount (63%) of the 175 CMOs and marketing execs surveyed report that their spending on interactive/digital marketing has risen, while 59% report a decrease in traditional marketing spend.
The nice thing to hear is that 94% of those surveyed agreed with the statement, “A tough economic period is precisely the time when marketing plays a key role.” This falls in line with my personal belief that it is key to be marketing in down economies for two reasons, first because the odds are your competitors will reduce their budgets and two, because consumers still need to consume no matter what the economic conditions.
Everyone knows that college students spend time online, a lot of time actually. While it might seem obvious that they use social networking sites, marketers often wonder what they do on these sights so that embedded ads and messaging can be aligned to student’s most frequent activities. A recent study by EDUCAUSE compared social network usage at 44 colleges and universities across the USA in 2006, 2007 and 2008. …
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