Working for a major Canadian digital publisher, I have seen the ups and downs in the past months as advertisers and agencies scramble to decide what to do with their ever precious marketing dollars. The nice thing, is that in most cases, I have seen the ups as digital spend, which still usually represents less than 10% of total marketing budgets has remained intact or often grown substantially. The reality is that marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories and that usually means online.
Results from the leading media-measurement company’s first U.S. pilot study of radio listening, in Lexington, Ky., indicate a potential reversal of a trend that has been working against radio for the past decade: a supposed decline in radio listening among adults 18 to 34.
I use LinkedIn for many reasons, networking, researching, connecting other people, and sometimes simply for the ego of having a large (even if virtual) network. Now, a recent survey shows that nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions. So does this mean that all the time I spend on the site is well worth it?
The first-ever survey of LinkedIn …
Richie Rich would love shopping online. Perhaps for a new outfit for Irona the maid, or a bone for Dollar the dog. Either way, according to a new study from Google, the internet is a shopping destination of choice for the rich and the one most preferred by the very rich.
The study looked at wealthy shoppers ages 25 to 64. It showed that rather than hire personal shoppers, millionaires vastly …
Every time I launch a campaign for a client, they focus on one key metric from the online media plan, clicks. The problem with this is that clicks are only one part of the results that we should be targeting as interactive marketers. There is something that I have been trying to explain to clients about the post impression value of banner ads. Sure, not everyone clicks, but consumers also …
Everyone knows that college students spend time online, a lot of time actually. While it might seem obvious that they use social networking sites, marketers often wonder what they do on these sights so that embedded ads and messaging can be aligned to student’s most frequent activities. A recent study by EDUCAUSE compared social network usage at 44 colleges and universities across the USA in 2006, 2007 and 2008. …
It is a common belief that today’s consumer can multitask. Hey, look at my URL, I throw myself into that group as well. We/they can watch television, surf the web, answer a call, read a magazine, eat a snack all while making sure their 2 year old doesn’t smash through the patio door. A report released by MRI (2008 Mediaday) this week found that multitasking is less frequent than many …
Christie Adams wrote a great post on Profectio that I wanted to highlight for my readers.
According to Christie, a recent global survey of over 500 executives showed that social media improves customer relations AND boosts sales. In fact, two-thirds of them saw a vast difference after adopting a social media strategy. Yet-also not surprising-many top-office executives are wary of using social media in their communications strategies.
Here …
According to Sapient Interactive, a leading marketing services organization, marketers said from half to all of their marketing is done via digital channels, and nearly 40% foresee that in 12 months from half to all their marketing will be done via digital channels:
Sapient went to market with a survey, asking marketers about agencies of the future. The respondents, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels, were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Based on the survey results they issued a Top 10 Wish List for Agencies of the Future:
1. Greater knowledge of the digital space
More than one-third of marketers surveyed said they are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing and interactive advertising.
Nearly half (45%) of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns.
Regarding an agency’s area of expertise, 79% of respondents rated “interactive/digital” functions as “important/very important.”
Once again, the parent company of Mighty for whom I work, Bensimon Byrne, along with the Gandalf Group have gone out to market with their Consumerology report. The Consumerology Report is a national survey commissioned by Bensimon Byrne and conducted by The Gandalf Group.
It is a quarterly initiative designed to discover how important macro trends may, or …
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