According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.
Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.
Even the once-indomitable online ad space is faltering, with MAGNA expecting a 2.2% total spending decrease. …
People around the world do trust the media, but to varying degrees. According to TNS, the good news, for Internet content producers, is that people now trust the information they get from online news—roughly to the same degree as news from television and information from friends. On a global basis, the most trusted information source was friends, with 42% of those surveyed saying that they trusted word-of-mouth recommendations. About an equal number trusted TV news (41%), online news (40%) and newspapers (39%).
My office recently held our Secret Santa party for the holidays. My contribution, a Tweety Bird Chia Pet. Why, because my daughter wanted me to buy it. In the end, the rest of the gifts were just not up to par, so in a bold move, I stole back the gift I gave and brought it home for the almost 6 year old to play with. It is kind of a creepy thing, growing what essentially looks like alfalfa sprouts from the heaf of a ceramic Looney Tunes character. While doing some digging, I came across one really interesting stat about the sales of Chia Pets;
A full 90% of Chia sales occur during the holidays
That seemingly omnipresent “Ch-Ch-Ch-Chia” refrain hits the airwaves every year around Thanksgiving
As we enter 2009 in a recession, many advertisers are pulling back. Pulling back on production of ads, pulling back on media spend, and pulling back on share of voice. Simply put, advertisers are laying low, and avoiding being in the face of consumers to the same degree they have in the past. Under normal circumstances, this would be a concern. In a recession it is even worse.
Television seems to be on the list to be one of the hardest hit media channels in the upcoming year. Here is why advertisers should be considering investing in television versus pulling back;
Campaigns using television see average market share gain of 2.7 percentage points per 10 percentage point excess share of voice (compared to a gain of 0.7 points for campaigns not using TV).
Advertising Age reported that Fitch Ratings gave a gloomy outlook for advertising in 2009. The word used to describe the upcoming year was “gloomy”. They are predicting that the advertising environment next year will be the weakest it’s been since the 2001 downturn and that was the worst ad recession since 1970.
What most people don’t realize is that it is not just about national, mass advertising that is in risk. There is a substantial amount of local advertising as well. It is the local advertising that drives so much of the production end of the industry that it in fact could be the most impacted.
It is a common belief that today’s consumer can multitask. Hey, look at my URL, I throw myself into that group as well. We/they can watch television, surf the web, answer a call, read a magazine, eat a snack all while making sure their 2 year old doesn’t smash through the patio door. A report released by MRI (2008 Mediaday) this week found that multitasking is less frequent than many …
The flyers at your door can be just as much fun as searching online for products and prices
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