Here are some tips on what to do when producing video for the web;
Google indexes both web sites and videos, however with the volume of videos still being relatively low, it is easy to see your productions quickly rank on Google’s Video Search. There’s clearly an opportunity here if you have something to say that can be said with video. Oh, and hosting these videos on Google-owned …
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.
Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.
Even the once-indomitable online ad space is faltering, with MAGNA expecting a 2.2% total spending decrease. …
Working for a media company, or for that matter working in the digital space in general, you are always making sure that any endeavour you take on has to have a revenue model behind it that makes sens. Over the last few months there’s been much speculation regarding the present and future of online advertising. Particularly, that of display ads and their true value to both brand building and conversion. Some people believe that total spend will be up this year, while many feel it will go down. The real question in my opinion, is how to make it last longer and perform better against both brand and acquisition strategies.
It might be hard to believe, but guess what the number 2 search engine is in the world? Yahoo? Guess again. Live? Try a little harder. In fact that newest runner up to Google is Youtube. Now, Google has a plan to monetize it.
Google appears to be borrowing from it’s huge revenue generator in search ads and will run video ads. These search results appear under the heading …
Well, the NHL has launched a new website and the beta is available here. At first glance, it is a cleaner, more modern looking site. The glassy look, large video player, smooth rollover transitions gives it a much slicker feel.
The ad space has been maintained to a leaderboard embedded …
61% of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD Group. Those figures show significant usage of online entertainment media among Boomers and make them a key demographic segment for more digital products and marketing.
Other interesting stats from the report include:
More than half of all web users (57%) visited a social-networking site, such as LinkedIn, Facebook, or MySpace, in past three months.
Although young web users (age 13-34) are significantly more likely to visit social-networking sites – and to visit them more often – more than half of Baby Boomers (age 44-61) visited a social-networking site in the past three months, with users averaging 15 days in one-month period.
Not a normal post for this blog, but these guys are seriously nuts! I had to share it.
Adam Kimmel presents: Claremont HD from adam kimmel on Vimeo.
I didn’t really understand the first ad (see here), which barely mentioned Microsoft let alone try to sell me anything, even the concept that the company is cool. The second ad, seen below was actually more entertaining but no more effective in convincing me that Microsoft is cool.
I can see where they are taking this. Microsoft, as big a corporate giant as they are, …
Not much more to say about this other than, just don’t get the sell to young, hip techies. If Microsoft is trying to compete in the free economy, Web 2.0, youth oriented culture, why go back to a sitcom star who while I believe to be genius, isn’t even in the media on a regular basis, in front of the next generation of Windows and Office buyers?
What do you think?…
I work in a world of bits and bytes, of digital representations of people, places and things, so I understand the differences between reality and virtual. At least I thought I did until I saw this video. I wasn’t even aware of the fact that there was such a thing as the “Air Guitar World Championships”, held for 2008 in Oulu Finland on August 22. Is this what …
According to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report, local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007. Service providers are making it easier for smaller businesses to create video based commercials and place them on local media. As well, local media including …
Not that this is any secret, but US based media giant Viacom is suing Google, which bought YouTube in 2006 for $1 Billion US. Viacom argues that media content it should control is being loaded and accessed illegally on YouTube. Viacom has argued YouTube and Google could do a better job of blocking access to copyrighted material, but don’t, because that’s what most people are searching for.
That admission by Google and Youtube has now come back to haunt them. Viacom has capitalized on Google’s position during proceedings in a New York courtroom. Taking statements from Google’s own corporate blog, Viacom asked a N.Y. judge to compel Google to produce detailed information about the users of its Youtube service, including search logs, individual IP addresses and a record of the videos they accessed on YouTube.
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