Here are some tips on what to do when producing video for the web;
Google indexes both web sites and videos, however with the volume of videos still being relatively low, it is easy to see your productions quickly rank on Google’s Video Search. There’s clearly an opportunity here if you have something to say that can be said with video. Oh, and hosting these videos on Google-owned …
Managing profiles and accounts across multiple social media platforms can be a daunting effort. How do fans, friends and others know where you share the most? Are you actually a blogging junkie, or perhaps you’re Twitter addicted? GeekChart is a pretty cool tool to discover the answer to these questions. It’s also a way to share the results with all of your friends and your network.
60,000 videos are uploaded to Youtube everyday, so how does anyone stand out based on content alone. Anyone trying to surface their video content today has to solve a very difficult problem with distribution, and should have a strategy, budget, and partnerships to do so. This means that anyone who is trying to capitalize on their video (not Joe Consumer with family videos), needs a plan, and more important, money.
This week my tenure as Group Account Director for Digital Agency Mighty ended. I will be moving on to a new and incredible opportunity in the new year (stay tuned for more details). I have had an amazing time at Mighty, working on projects for clients including Scotiabank, Hyundai, Microsoft and others. The people were talented and friendly, the ownership committed and the work fun and rewarding.
When I thought about leaving, I figured I had to deliver my goodbye message in a way that was different than the standard email to all company employees. Social Media tactics perhaps?
It might be hard to believe, but guess what the number 2 search engine is in the world? Yahoo? Guess again. Live? Try a little harder. In fact that newest runner up to Google is Youtube. Now, Google has a plan to monetize it.
Google appears to be borrowing from it’s huge revenue generator in search ads and will run video ads. These search results appear under the heading …
As banners become commonplace in marketing and media mixes, it becomes the challenge of both the creative and media agencies to differentiate. One interesting “banner” concept recently released by Nintendo showed their innovation in working with a single media outlet (Youtube) in the creation of something never before seen. A permanent Voken on the Youtube site. At least it feels like a Voken but in true fact, it is a …
Not that this is any secret, but US based media giant Viacom is suing Google, which bought YouTube in 2006 for $1 Billion US. Viacom argues that media content it should control is being loaded and accessed illegally on YouTube. Viacom has argued YouTube and Google could do a better job of blocking access to copyrighted material, but don’t, because that’s what most people are searching for.
That admission by Google and Youtube has now come back to haunt them. Viacom has capitalized on Google’s position during proceedings in a New York courtroom. Taking statements from Google’s own corporate blog, Viacom asked a N.Y. judge to compel Google to produce detailed information about the users of its Youtube service, including search logs, individual IP addresses and a record of the videos they accessed on YouTube.
So it seems kind of silly to want to “listen” to your favorite Youtube videos, but there are those times that the humor can be distilled by the audio only. Or perhaps you want to steal (or borrow) the soundtrack of some crazy musical antics such as this (imagine that one playing as you deliver a PowerPoint presentation to an executive team). …
Is Facebook losing it’s mystique or simply ripe for parody?
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